Oatly - Will it swap?
An internet cooking show about charming and eccentric people replacing dairy with Oatly in their favorite dishes.
We found some of the most opinionated and entertaining home chefs to swap Oatly for dairy in their most cherished dishes. The result: Will It Swap? A people-focused cooking show clearly made by a group of marketers who had never made a cooking show before.
The ongoing series was Oatly’s first major step into the cooking space and a major step toward shifting people towards a more plant-based diet.
