Oatly - Hey Barista
A digital and print magazine living at the intersection of coffee and culture.
Hey Barista is a media property funded by Oatly, and produced in partnership with leading designers, writers and editors from around the world. The platform started with a very simple premise: the coffee world is home to some of the most interesting people we know, so let’s create a space for their ideas, art, musings and perspectives.
In 2022, that premise evolved into a print magazine distributed to coffee shops across Europe and North America. The stories in this new culture mag — exploring emerging trends across music, art, sport and sustainability — all tie back to coffee, whether loosely or overtly.
As an ongoing experiment, Hey Barista continues to publish an annual print issue and continues to maintain an IG and .com presence.
