Oatly - Oatly Lake
A podcast about a lake in Michigan that happens to share a name with a Swedish oat milk company.
In 2021, we discovered a lake in Northern Michigan that shared our name: Oatly Lake. The pristine body of water was no bigger than the size of a football field, and aside from the lake’s owner—Justin Housler—no one could confirm or deny its existence. So…we went to Mesick to check it out for ourselves.
Three months later, what started out as an internal joke turned into Oatly’s first ever podcast which AdWeek deemed “A masterclass in branded content”.
